I. Background

The AMA Education System (“AMAes”) is a well-established private education conglomerate composed of the following member schools: AMA Colleges, AMA Computer College, AMA Computer University, Inc., ABE International College of Business and Accountancy, ABE International College of Business and Economics, AMA Computer Learning Center, ACLC College, St. Augustine International School, St. Augustine School of Nursing, St. Augustine College, AMA Schools of Medicine, Southern Luzon College of Business, Maritime, Science and Technology, Inc. and Sta. Veronica College.

AMAes abides by the policies of the State to protect the fundamental human right to privacy and communication, while supportive in ensuring the free flow of information for innovation and growth of our Nation’s learners.

II. Introduction

This Privacy Policy (also known Privacy Manual) of AMAes is hereby adopted in compliance with R.A. no. 10173 otherwise known as Data Privacy Act of 2012, its Implementing Rules and Regulations, Circulars to be issued by the National Privacy Commission and other pertinent laws. AMAes values the data privacy rights of all its applicants, students, alumni, and the general public. By accessing the website of AMAes or any of its legitimate domains and by submitting to us forms and communications, whether it be paper-based or electronic/digital, AMAes ensures that personal data of all its applicants, students, and alumni are collected, processed, stored, utilized, and shared or transferred for legitimate purposes and for purposes allowed by law.

This Privacy policy shall inform you of our data protection, and may serve as your guide in exercising your rights under the Data Privacy Act.

III. Definition of Terms

The terms provided herein can be found under R.A. 10173, Sec. 3, par. b, par. c, par. g and par. l, respectively.

Consent of the data subject - refers to any freely given, specific, informed indication of will, whereby the data subject agrees to the collection and processing of personal information about and/or relating to him or her. Consent shall be evidenced by written, electronic or recorded means. It may also be given on behalf of the data subject by an agent specifically authorized by the data subject to do so.

Data subject - refers to an individual whose personal information is processed.

Personal Information - refers to any information whether recorded in a material form or not, from which the identity of an individual is apparent or can be reasonably and directly ascertained by the entity holding the information, or when put together with other information would directly and certainly identify an individual. (Article No. and Section under the Data Privacy Act)

Sensitive Personal Information - refers to personal information:

(1) About an individual’s race, ethnic origin, marital status, age, color, and religious, philosophical or political affiliations

(2) About an individual’s health, education, genetic or sexual life of a person, or to any proceeding for any offense committed or alleged to have been committed by such person, the disposal of such proceedings, or the sentence of any court in such proceedings

(3) Issued by government agencies peculiar to an individual which includes, but not limited to, social security numbers, previous or current health records, licenses or its denials, suspension or revocation, and tax returns; and

(4) Specifically established by an executive order or an act of Congress to be kept classified.

IV. Consent

Consent or authorization from applicants, students, and alumni of AMAes will be secured first prior to any collection, process, storage, access, use, and sharing or transfer of personal data by AMAes. Consent will be secured through paper-based or electronic form.

Before you give your consent, AMAes assures you an opportunity to read in full text our Privacy Policy, as do now. By reading this Privacy Policy or after you had been given the chance to read the Privacy policy, although you have not read it and you have given your consent to us, whether in paper-based or electronic/digital form, you are hereby giving AMAes the authority to collect, process, store, use, access, and share or transfer your personal data.

If the applicant, student, or alumna/alumnus is below eighteen (18) years of age, AMAes requires said applicant, student, or alumna/alumnus to secure consent or authority from their parents, or any legal guardian, in order for their information be processed. The consent or authority of the parents or legal guardians must expressly authorize AMAes to collect, process, store, use, access, and share or transfer the personal data of the minor.

By giving us your consent, you agree that said consent and authorization has been given freely, voluntarily and with full knowledge of its consequences. It is intended to be the consent and/or permission required under this Privacy Policy, the Data Privacy Act and all other relevant laws. It is valid as an agreement signed by you and shall have continued effect throughout the duration of your relationship with AMAes and/or existence of your account(s), and/or until the expiration of the retention limit set by laws and regulations, and/or the period set until the destruction or disposal of records as mandated by relevant laws, unless you withdraw such authorization and consent. Thus, you hereby render AMAes, its officers, employees and representatives free and harmless from any and all liabilities arising from the above use and disclosure of your information.

The consent form to be filled out by the applicant, student, or alumna/alumnus and their parents or legal guardians, if said applicant, student or alumna/alumnus is still a minor or who is below eighteen (18) years of age when enrolling in AMAes, maybe requested within the respective school campus, where said applicant, student, or alumna/alumnus is having transaction with.

V. Processing of Personal Data

By giving us your consent, you authorize AMAes to collect, process, store, access, and use information from you. AMAes shall endeavor to protect the information we collect from you.

The information that AMAes may collect, store, process, or use from its applicants and students may vary depending upon the transaction entered into with AMAes. The information you provide us with is used to respond to your interest in our products or services and only for purposes allowed by law.

A. Information obtained or processed by AMAes through any forms submitted to us

Information with an asterisk (*) is considered to be sensitive information under the Data Privacy Act.

Your Personal Information:

Your personal circumstances:

Information we obtain in accessing our website at

B. How are the information obtained from applicants, students, and alumni USED by AMAes

VI. How the information under the custody of AMAes Accessed and Stored

It is to be stressed that due to the serious effort of AMAes to protect all data under its custody, only the applicant, student, and alumna himself or herself, as well as the authorized representatives of AMAes can access such personal data. Personal data will always be accessed for lawful purpose. Authorized representatives of AMAes whose task is to process information of applicants and students are also under an obligation of confidentiality.

We store the data we collect from our Data Subjects in the School Information System of AMAes. As an applicant or student or alumna, AMAes stores your information only for a period necessary in connection with the service or product you availed from us. Our information storage mechanism ensures secure storage of your data. AMAes also has policies and procedures intended to protect data under its custody. AMAes’ system and websites are regularly checked for any suspicious activity that may affect data under our custody.

VII. How AMAes shares, transfers, or discloses information under its custody

AMAes guarantees that when data is being transferred or shared by AMAes, the authorized representative of AMAes who transfers and receives such information is under an obligation of confidentiality.

It should be stressed that in case an applicant or a student wants to cross-enroll from one school under AMAes to another, a consent form will be signed by said applicant or student, to authorize his/her present school to share his/her data with another school to which said applicant/student will be cross-enrolling to. Sharing of one data from one school to another shall only be done for the purpose of cross-enrollment

AMAes may disclose and share information of its applicants, students, and alumni:

VIII. Retention and Deletion of Personal Data

AMAes, in compliance with Data Privacy Act, will only retain personal data collected from its websites or from forms/communications submitted to us, for as long as necessary for the fulfillment of the purposes for which the data was obtained or for the establishment, exercise or defense of legal claims, or for legitimate business purposes, or as provided by law

AMAes hereby informs all data subjects that the right to suspend, withdraw or order the blocking, removal or destruction of his or her personal information from the custody of AMAes is based upon discovery and substantial proof that the personal information of the data subject are incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes or are no longer necessary for the purposes for which they were collected.

IX. What are your rights under the Data Privacy Act as Data Subject (IRR of R.A. No. 10173, Rule VIII, Sec. 34)

a. Right to be informed

b. Right to object

c. Right to access

d. Right to rectification

e. Right to erasure or blocking of Personal Data

To know all the rights of a Data Subject, you can always check Data Privacy Act (Data Privacy Act) and its Implementing Rules and Regulations (Implementing Rules and Regulations).

It is emphasized that these rights are to be exercised by answering the RIGHTS FORM (Click Here) and shall email to Rest assured that AMAes will diligently respond to your request. For any questions regarding the Privacy Policy of AMAes, you can communicate with our Data Privacy Officer at

Complaints/ Security Breach Incident:
Landline: 737-55-20
Office Address: AMA Bldg II- #59 Panay Ave, Quezon City

X. Policy Revisions

We may update this privacy policy from time-to-time. You should check this page occasionally to ensure you are informed with any changes.

XI. Other policies.

This Privacy policy is always to be read and harmonized with all existing policies of AMAes